Monday, July 20, 2015

More Really Bad Book Marketing Advice *or* How to Rock A #KindleDeal

So, all right, let's face facts.  Even if you publish traditionally (which I do) with a Big Five publisher (which I do...or is it Big Four, or Three, or the Grand Monolith at this point?), you still have to help your book along marketing and publicity-wise.  Even if you have a lovely and helpful support team at said publisher (which I do).  Even if anything, folks, you still do!

My avowed goal being to offer such bad writing advice that I'm the last writer left standing, I'm here to extend this terrible guidance into the fun realm of Marketing Your Book.  Because I am absolutely convinced that it's possible to market your book into an early grave, and I'm here to tell you how.

Here is the case study, for which I graciously volunteer myself, the Princess of Bad Marketing.

Anyway, my publisher was nice enough to turn Afterparty into a #kindledeal, slashing the price of the Kindle to $1.99 until August 3rd to coincide with an AuthorBuzz Kindle promo.  This was pretty damned amazing! 

And after driving the nice people at AuthorBuzz so crazy I was confident they were on the verge of paying me to go away -- highly recommended; you can invest the pay-off in colorful book-related swag -- I decided to set out on my own. 

1.) Do a Headtalker.  Headtalker is a way to crowd source without having the anxiety of having to harrass a full hundred of your friends to help out or you get nothing.  On Headtalker you can go with, say, three (okay, maybe not three, but some very small number) of people to harass and when that small number signs up, you go live!  On the date of your choice!  It's like magic, and the especially wonderful thing about the small number is that this means you've only harassed and annoyed a small number of your friends so you can hit up the friends you haven't lost next time you have a sudden, insatiable urge to go viral.  (1st Law of Bad Marketing: Lose Friends)

2.) "Boost" (which is a polite word for forking over money to FaceBook) a Facebook post that sends all you fans straight to Amazon.  Then Boost it again.  And again.  And again.  Remember there is no such thing as too much exposure...if you want to lose fans.  (2nd Law of Bad Marketing: Lose Fans)

3.) Spam the shit out of Twitter. You heard me: go for it!  You know all that other really terrible twitter advice out there about how every tweet has to have a hook and a call to action and bombastic self-praise about how people have to buy your book?  Follow it.  Constantly.  Imaginary market research shows that the optimal time period between such tweets in 39 seconds.  Do it! (3rd Law of Bad Marketing: Lose Twitter Folowers)

4.) If you have guest posts on subjects totally unrelated to marketing your book (not that all posts everywhere shouldn't be related to marketing your book in some way or the other), be sure that your #kindledeal is subtly -- or perhaps less than subtly -- thrown in.  So you're supposed to be talking about QuietYA?  Think of it this way:  QuietYA is about books.  Your Kindle thing is about books.  The connection is obvious, right?  (4th Law of Bad Marketing:  Piss off Otherwise Super-Helpful Book Bloggers)

5.) Monetize your blog in the service of Really Bad Promotion.  That's right, come on, don't you secretly admire all those blogs that sell maps to star houses and medical marijuana club memberships in the margins for untold thousands?  Who but the most effete of literary purists doesn't?  This is the moment to use your powers of persuasion to get every single follower to immediately purchase copies of your book for her 400 best friends.  (And if she doesn't have 400 best friends, get her to network.  No excuses, please!)  Be firm.  What do you have to lose?  (5th Law of Bad Marketing: Lose Blog Followers)

There!  In five easy steps, you've practically destroyed all possible good will you ever laid claim to!  Now run out and buy my book for your 400 best friends!  You can thank me later.


Friday, May 22, 2015

Really Bad Writing Advice: Dances With Editorial Letters

Almost six months to the day after I vowed to integrate my writing life into a more varied (read: get off couch and stop writing periodically) life, I'm here to tell you, it didn't quite work out.  On the other hand, I did finish my thriller, How To Disappear -- which I think I'm supposed to be calling #HowToDisappear, so there you go -- and sent it off to my new editor.

Then I received the editorial letter. 

For you trauma virgins out there, the editorial letter is where your editor makes helpful suggestions for rehabilitating your manuscript.  I had been hoping for a stupid but minimal one which I could placate by moving a few commas around, but no such luck.  It was on the brilliant, damn-why-didn't-I-think-of-that side.  Requiring actual revision.  Big revision.

Having finished said revision, I have developed a few simple rules guaranteed to screw up your revision process royally, moving me closer to my goal of being the only writer left standing.

1.) Defend against how overwhelmed you are by embracing the quasi-psychotic side of yourself that thinks it can leap tall buildings in a single bound.  Tell your editor, not only can I finish this by the truly impossible deadline, I can finish it sooner!  I can fly!  I am the queen of California!  I...

2.) After you crash and return to being overwhelmed, realize that the task is completely impossible.  You cannot fly.  You are barely the sentient being of California.  All good parts of the book would appear to have been written by someone else.  All parts of the book that require major surgery are the result of the fact that you can't write.  Embrace the idea that you can't write, let alone revise.  Panic.

3.) Binge-watch Gilmore Girls.  Pretend this is helpful in the revision process due to the fact that you're writing YA and Rory is a teenager. Think how many other shows would be useful for this reason.  Start with Awkward.  Proceed alphabetically.

4.) Consider the salutary effects of substance abuse.  (Unless you're a minor, in which case, don't.)  Think about [fill in the blank with your wrecked writer of choice, you have an alarmingly long roster of candidates].  Think about how much better than you the plastered/stoned/substance-impaired person of choice wrote.  Pathetic, huh?

5.) Cry.

6.) Re-read all 380 pages of your book each day before you start revising.  This should leave 20 or 30 minutes to revise before you fall into a sad, exhausted stupor.

7.) Reclaim your addiction to Coca Cola as the elixir of uncontrollable shaking for people in sad, exhausted stupors.

8.) Decide that you need a break to clear your head.  Consider the complete works of Jane Austen.  Note that Lydia Bennet is a teenager and therefore watching every min-series in which she appears after re-re-re-reading the book on your break is actually productive.

9.) Note that you haven't actually started to revise. 

10.) Suck it up.  Find your own uniquely neurotic path out of the quagmire & revise the freaking book.


Tuesday, January 20, 2015

New Goodreads Giveaway of Afterparty!!!

I'm so excited about this!  Afterparty was just released in paperback, and to celebrate, the folks at Simon Teen are doing a Goodreads giveaway.  Soooo, if you haven't read the book yet and you'd like to, go win the darned thing!

(Note that this post is very short.  This is because I invoked Dear Clueless.  "Dear Clueless," I said, "so, should I post something brilliant and incisive about the roller coaster that is Goodreads?"  To which she replied, "No."  To which I replied, "But I love my Goodreads giveaway!"  To which she replied, "Still no.")

Here's the link: https://www.goodreads.com/giveaway/show/122904-afterparty

Saturday, January 17, 2015

Really Bad Writing Advice: It's Everywhere!

Today I step back from my mission to provide so much bad writing advice that I'm the last writer standing.  This is because today, surfing the Net to avoid writing a chapter I'm having a hard time with, it hit me: There is already so much really bad writing advice out there, I can put my mission on hold for as long as I like and would-be writers will still be more than sufficiently mislead.

To clarify, I have nothing against writing advice.  If you're Anne Lamott or Steven King, your advice is brilliant and I hope and pray you'll keep dispensing it.  I think Martha Alderson is a great plot whisperer even though I'm constitutionally unable to use her workbook, and I know people who swear by, write by, and produce terrific books with Save The Cat.  Keep saving that cat!  If these folks advice works for you, but all means, follow!

I'm talking about my bad-advice competitors.  People who list 67 words you can use instead of "said."   "Ignore them!" she ejaculated/exclaimed/declared/bubbled over/whinnied/whined/cried/inveighed.  The same goes for the 99 words to use instead of "went."  Seriously?  

I'm talking about all those random and completely nonsensical rules.  Don't give a physical description of your characters.  Don't use adverbs.  Don't use adjectives.  If you must use adjectives, never use the word "nice."  Never use the passive voice.  Run on sentences are the kiss of death.  No, sentence fragments are the kiss of Death.  No, rhyming picture books are the kiss of Death.  No, alliteration is the kiss of Death.

Today,  I actually read something that, in an effort to mislead writers about how to create interesting characters, told me that my heroes should listen to women while my villains should interrupt them. 

All right, I admit my competitors in the Really Bad Writing Advice arena are highly skilled. 

But (never start a paragraph with "But" BTW) I just wanted you to be aware that in order to avoid direct competition with my really bad advice, my competitors have taken to disguising themselves as purveyors of good advice.  Helpful advice.  Warnings to save you from the dire consequences of adverb usage.  So if you're out there beating the bushes for terrible advice, feel free to embrace them despite the mislabeling.

I say, purveyors of terrible advice disguised as good advice, stand your ground!  Urging writers to produce truly bad prose by replacing the word "said" with as many awkward substitutes as possible on a single page is an honorable calling!  Stand your ground, hold your head high, and acknowledge the glorious badness of your truly rank suggestions.

Bravo!